Semrush
Best for: Agencies and in-house teamsPros
- Broadest toolkit
- PPC + content + local tools
Cons
- Highest price
Mangools
Best for: Beginners and bloggersPros
- Very simple KWFinder
Cons
- Light on audits
Semrush is a suite that now bundles SEO with AI-search tracking and sells other toolkits on top. Mangools is a smaller set of keyword, SERP, rank and link tools. Use the limits below, not a score. We have not run either product.
Limits we could cite
Mangools' help article says the limits were checked on 5 October 2026. Semrush's subscription article describes the current SEO + AI Search plans and does not put a dollar amount on Starter, Pro+ or Advanced. A second Semrush article still lists SEO Toolkit Pro, Guru and Business at $139.95, $249.95 and $499.95 a month. Those are different names. Do not treat $139.95 as the Starter price.
| Limit | Mangools Basic | Mangools Premium | Mangools Agency | Semrush SEO + AI, from the subscriptions article |
|---|---|---|---|---|
| Keyword lookups / 24 hours | 100 | 500 | 1,200 | Not stated as a 24-hour lookup cap |
| Tracked keywords | 200, weekly updates | 700, weekly | 1,500, daily | Starter 500 daily, Pro+ 1,500 daily, Advanced 5,000 daily |
| Websites to monitor | Not the same metric. Site lookups are 20 / 70 / 150 per 24 hours. | Same | Same | Starter 5, Pro+ 15, Advanced 40 |
| AI prompt tracking | AI Search Watcher Pro is a separate 5-keyword row in the same table. The SEO plans list 500 prompts on each of Basic, Premium and Agency. | 500 prompts | 500 prompts | Starter 50 prompts a day, Pro+ 100, Advanced 200. Engines named: Google, ChatGPT, Perplexity, Gemini. |
| Users | 0 extra / 3 / 5 | 3 | 5 | Users are added on top. One add-on example in the article starts at $289 a user for Traffic and Market. That is not the SEO plan price. |
| Dollar price | Not listed. The article says prices depend on country and on monthly versus annual billing. | Unknown | Unknown | Unknown for Starter, Pro+ and Advanced. Legacy Toolkit prices are in the other article only. |
Mangools prices are deliberately blank. The plans page loads a price table we did not capture on 6 November 2026, and the help article tells readers to look at the pricing page for their own country. The Mangools links on this site are affiliate links. The Semrush links are not.
Which tool fits
| You need | Open |
|---|---|
| Keyword ideas and at most 200 tracked keywords, updated weekly | Mangools Basic, after you see your currency on the pricing page |
| More tracked keywords but still a simple tool | Mangools Premium (700) or Agency (1,500, daily) |
| A crawled audit, several sites, and AI answers tracked daily | Semrush Starter or above, after you read the live price |
| The $139.95 figure | Only if the plan in your cart is SEO Toolkit Pro on that older price article. It is not proof of the Starter price. |
A freelancer example, without a fake saving
Assumption: one site, 200 or fewer keywords, no agency seats. Mangools Basic's tracked-keyword cap covers that. Its monthly price in your currency is unknown, so this page does not say it costs half of Semrush. Semrush Starter's cap is 500 daily keywords and 5 sites, which is more product than this freelancer asked for, at a price we also did not read off the live cards.
Questions to answer first
- Do you need a site audit and backlink reports in the same login?
- How many keyword lookups will you run in a day? Basic stops at 100.
- How many people need a login?
- Do you need ChatGPT, Perplexity or Gemini visibility, or only Google ranks?
- Are you about to be shown a Semrush One or Starter card? Read that card. Do not paste the Toolkit Pro price onto it.
Related: Mangools review · Semrush review · Best SEO tools · How to choose · Mangools vs SE Ranking · Methodology
See Mangools plans →Affiliate link
Open Semrush's site →Official site, not an affiliate link
How this page was made: from each provider's official product and pricing pages and its public documentation, read on the date named in the page. We have not run a hands-on test, lab benchmark, or paid user study for this page. A step-by-step section describes the vendor's published flow. It is not a test we performed.